Search Engine Optimization, short for SEO, has become an inevitable aspect of blogging, web designing and development alike. You might have a product which you want to propagate, bring traffic at your affiliate page or simply publicize your blog. With the rise in competition, you’re bound to find a particular same topic covered on different blogs in different ways. What matters is how does your blog stand out among them. Now-a-days a lot of SEO terms are being used by webmasters which many a times baffle the amateurs. I’m gonna cover those SEO jargon and their meaning related to optimizing your website or blog.
Search Engine Optimization (SEO) is the technique of improving the usability and quality of a website or a blog in order to attain better ranking in search engine result pages (SERPs) hence increasing the traffic. This is just a simple definition but it gives you the basic idea of SEO.
Search Engine Result Pages (SERP) are the web pages displayed by a search engine as a result of a user query. For example if you type in “books” and hit enter, the pages you get with the relevant links to “books” are known as SERPs.
Search Engine Algorithm is a piece of heavily guarded secret code of search engines which index your websites, analyze their structure and quality and based on the inbuilt parameters shall rank your site appropriately.
Page Rank is the position a website or a blog acquires in the SERPs on being searched upon. Higher the page rank, better the chances of your site to be found by more users and thus more traffic as well.
Meta Tags, like title tags, are “hidden” on-page elements—they appear on search results pages and in the code of a web page, but otherwise do not display to website visitors within the body of the web page.
Link Building is the process of establishing and obtaining anchor links on other websites that link to your own site. If you manage to develop loads of genuine inbound links, Google considers your site to be of a higher priority and your page rank improves.
On-page optimization is concerned with all of the text, images, code, words, navigation, structure, and so on within the four corners of your website—all of the factors you control that appear “on-page”.
Off-page optimization refers to all of the material on the Internet concerning or pointing to your website that does not appear “on-page”; for the most part, off-page optimization refers to inbound links on the third-party websites.
Keyword Prominence is generally practiced in title tags. This means that the first word in a title tag is afforded greater weight than the last word in the title tag. This means you should put your company name as the last word in your title tag and save the valuable and more prominent area of your title tag (the first 30 to 40 characters) for keywords related to your business or industry. Its rule dictates that the highest value terms go at the beginning of our title tag and the lowest value terms go at the end of our title tag.
Keyword stuffing is an illegal SEO technique with unwanted repetition of keywords in the Meta tags or website content to manipulate the ranking of the website in the SERPs.
Paid Search Placement, also known as Paid Per Click (PPC) management is the process of buying inbound links to your website. A popular example if the Google Adwords.
Even though being just the basic, I hope the above post would have helped you to clarify some of the SEO terms which you didn’t know. Stay tuned for the second part which will contain the advanced SEO terms. If you’ve got any suggestions, I’d be glad to include them.
The sequel to this post has been released. SEO Terminology Part 2